Kai Payne

Bsc (Hons) User Experience Design Blog

Norwich University of the Arts

  • Pitching to Virgin Wines
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    Pitching to Virgin Wines

    After ultimately finalising our designs in the previous week, this week we prepared our presentation to present at the Virgin Wines offices. Getting Prepared We created a new set of design rules to follow, allowing us to create a consistent presentation as we individually worked on our own sections. I created the slides in-line for…

  • Developing our Designs
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    Developing our Designs

    I continued developing my high-fidelity work for the desktop and mobile Wine Tastings pages. As well as this, I worked on animated illustrations to transition between sections in the ‘About Us’ page. Wine tasting Homepage Working to a Grid Throughout my designs, I have worked consistently with a grid. This is useful, as it allows…

  • Moving to High-Fidelity
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    Moving to High-Fidelity

    This week saw a big push in the development of our Virgin Wines collaboration project, in terms of my own concepts, bringing those ideas to the group and moving closer to a shared developed outcome. Getting size right Something I briefly want to touch on is my prototypes. A skill I picked up from my…

  • Beginning to Prototype
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    Beginning to Prototype

    Finishing off research Wine Bank Research This week, in preparation to move onto the prototyping stages of our Virgin Wines website rework, I completed some small areas of research so we were as a group fully prepared. This research was brief, but a good point of bringing the information on the Wine Bank site together…

  • Nomad Studio

    Nomad Studio

    During this informative and entertaining lecture from Motion Senior Designer Simone Costa and Design Director Josh Lassen, they explored 3 of their major recent projects and the processes behind them. Following this lecture I took inspiration from their creative and empathetic design and considered how they’ve used UI/UX in interesting and new ways going beyond…

  • Heuristic Analysis & Competitor Evaluation
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    Heuristic Analysis & Competitor Evaluation

    As per my development goals set after the submission of Bsc2a, I decided my Easter Break should be a well balanced mix of time with friends and family, uni work, as well as managing paid work. I did produce work throughout the Easter Break and keep in touch with my group. Over Easter, we worked…

  • Jess Sutherland

    Jess Sutherland

    Graduating from Norwich Uni in 2016, Sutherland showcased her work and thought processes from her work as a Graphics student through to her summer internships and career. Before discussing her work, Sutherland discussed the internships she’s taken over her education and career. One that particularly stood out to me was that she worked for Pret’s…

  • Briefing & Kickoff
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    Briefing & Kickoff

    This week, due to dealing with sickness, I did not produce the amount of work I should have. However due to working on creating stronger personal boundaries in order to avoid burnout and create a healthier work-life balance I chose to rest. Reflecting from last submission I feel a strong and critical reflection from the…

  • Jordan Blythe / JB Studio

    Jordan Blythe / JB Studio

    Blythe’s lecture into his personal design background from the start of education at Norwich Uni (then NSAD) and his progression into his industry and the foundation of his own studio was a genuine and entertaining insight into the design world. Following his graduation from Norwich School of Art and Design in 2008, Blythe took placements…

  • Communication is Key
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    Communication is Key

    During this week, I worked on developing the communication areas of my app. App Store Images I created App Store images that show the key purposes of the app. I designated one image to every key feature of the app. I used Apple’s own iPhone 15 template for realism and to portray a modern and…

  • Pushing the Quality
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    Pushing the Quality

    This week I worked on producing the details to improve visual quality and communication. Symbols with Meaning I created a set of vape symbols based of real vapes to be used throughout the app. The colouring of these had to be specific and intentional to link my icons to the real brand of the vapes.…

  • Moving Up the Fidelity Ladder
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    Moving Up the Fidelity Ladder

    This week, I made considerable progress moving my app to a state where it is more produced and well-rounded. I bought my use of Area Inktrap Extended to the app, incorporating it in certain elements while also retaining the use of SF Pro for areas of body or information where necessary. At this stage, upon…

  • Starting to Prototype
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    Starting to Prototype

    Beginning with the name VapeRecycle, I began to sketch out possible features my app could have. From my research, I decided on 4 solid features the app must have. I began to imagine how I’d like my app to be laid out, starting with the most straightforward navigation features. I knew the user must be…

  • Moving to a New Idea
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    Moving to a New Idea

    After careful consideration, I realised I was not enjoying the project. I made a considered and deliberate decision to switch my project basis. I could not come to a solution in terms of paper waste which I originally was supposed to be developing. So, I moved to a new idea. One that I considered to…

  • Let’s start ‘Designing for Good’
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    Let’s start ‘Designing for Good’

    This week, I began the development of my Design for Good project. I started by looking at two ideas I could potentially explore. I was interested in litter picking, and the amount of litter that is left in our local streets and countryside, caused by a lack of available bins. I was also interested in…

  • Details and Adjustments
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    Details and Adjustments

    Now I had a fluently developed design language for my website, including title and body typefaces, colours and layouts, I worked on filling in the details and creating a more fluent website. Info I developed my information page of the website, allowing users to gather more information on the event. As I developed the page,…

  • AI Statement of Acknowledgement
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    AI Statement of Acknowledgement

    As per academic principles and guidance of AI at Norwich University of the Arts, I am required to produce a statement of acknowledgement as part of my submission in reference to the use of AI within my studio work. To create this statement of acknowledgement I referenced “Statement of acknowledgement“ as accessible here. 1b. Use…

  • Full High Fidelity
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    Full High Fidelity

    In spent this week combining my low/mid fidelity designs, and my experimental Figma prototypes to create a new, high fidelity design. Firstly, after “turning the lights off” from my experimental design and determining I need to move towards a dark theme, I needed a title and body font that show off my desired aesthetics with…

  • Increase the Fidelity
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    Increase the Fidelity

    This week, despite illness limiting my productivity, I focused on increasing the fidelity of my project, developing research and fine-tuning the event I was creating the website for. In terms of moving towards a higher fidelity website, I wanted to draw inspiration from 80s punk media, in an attempt to mirror this style. I looked…

  • It’s Rave Time
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    It’s Rave Time

    Over the course of this week, I have progressed in the development of project 3. I chose to create a digital experience for a ‘punk rave’, under the category of ‘adventure’ and the audience of ‘punk’. Open the Miro board → I appreciate the progressiveness of design in the 80s punk movement. I like the…

  • Getting Fluent in Figma
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    Getting Fluent in Figma

    Constant Iteration My focus for this week’s work was developing my Figma skills as I develop improvements for the TK Maxx retail site. I based my work of the research I had found on my Miro board → and iterated my designs after considering feedback from lecturers and fellow students. Open the Figma board →…

  • Making Progress
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    Making Progress

    User Tests As part of this week’s progress, as well as developing my Miro board, I ran user tests on the TK Maxx website. Open my Miro board → By running these user tests, I have been able to develop a more empathetic understanding over the experience of different types of users in the TK…

  • Hitting The Ground Running
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    Hitting The Ground Running

    Getting Started The first week of Bsc User Experience Design has been a challenge. However, I feel this will be beneficial to me as I am confident I can push myself to meet the needs of the course. I am also glad I am being challenged as I’m reminded I’m at the right place, a…

  • Friction and Delight
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    Friction and Delight

    Within this first session of our User Experience Design, we initially discussed in a group setting some of our most liked and disliked experiences. We touched on the negative experiences of popular web services like Amazon and TikTok and the often poor hierarchal design associated. Some positive experiences include Apple’s ecosystem and applications, such as…