Blythe’s lecture into his personal design background from the start of education at Norwich Uni (then NSAD) and his progression into his industry and the foundation of his own studio was a genuine and entertaining insight into the design world.
Following his graduation from Norwich School of Art and Design in 2008, Blythe took placements in renowned agencies such as Pentagram, Turner Duckworth and Pearlfisher.
Blythe’s work allowed me to reflect on my design from a new viewpoint, particularly in learning about what makes brands feel premium and modern.
Being a UX student, I took care to note the ways in which Blythe brings his designs to the digital canvas, particularly mobile. I considered his text composition, sizing and hierarchical design.
Blythe’s work on ‘The Pea!’, a diabetes-beating snack reminded me of how useful a fresh and modern brand can be in communicating an idea.
From Blythe’s talk, I took away some key points.
Conclusions
Develop a thick skin to ideas. Don’t be afraid to let them go.
I’m reminded that ideas won’t always be perfect, and iteration, reflection and thorough process will allow me to produce the best work I can.
Look for placements outside of the obvious selections.
With placements on my mind, I take this advice and remember I have the chance to use placement work as an opportunity to widen my specialty and explore new areas of design I havent’t touched on before or don’t focus on as much as I’d like to.