Research: About Us Page Research: Checkout Page Initial wireframes – About us, events, checkout Design: About Us Page Design: Events Landing Page Design: Checkout Elements Used Across All Designs

I take pride in the final design of the checkout process, which I led. It reflects our shared objective of achieving streamlined clarity and ease of navigation, transitioning seamlessly from our research phase goals. Through our research, we unearthed critical insights, revealing the cluttered nature of the existing site and…

In the design process, having established the design style from the about us page, I found that I could progress swiftly with fewer iterations needed. This smoother process allowed me to develop a final design more efficiently after merging our initial wireframe ideas. While I wasn’t involved in the events…

I’m pleased with the final outcome of the about us page. It achieves my goal of being more illustrative and interactive while still presenting all the essential information. During research, I realised that much of the existing content was unnecessary and could be streamlined for better engagement. Research, including user…

At the project’s outset, we made a strategic decision to divide our focus between the events pages, the about us page, and the checkout process. Recognising the checkout process’s emphasis on user experience (UX) over user interface (UI), we opted for a collaborative approach. While we initially treated the checkout…

Although I knew from the project’s outset that I wouldn’t be solely responsible for designing the entire events pages, our approach mirrored that of the about page design. We all contributed initial wireframes and then collaborated to merge our ideas, aiming for the best possible outcomes. Similar to the about…

Initially, my primary role in the group was to design the “About Us” page since I had collaborated with Ellana on the research for it, which put me in a strong position to take on the design work. The design process involved several iterations, as we struggled to agree on…

Throughout the entirety of the design process, as a group, we knew we wanted to include illustrations, to add a sense of joy and also just liven up the design of the page, to make, it seem less text heavy, we felt this was most important on the about us…

Here are my initial illustrations for the design concepts we had in mind, created using Procreate on my iPad Pro. At first, they seemed to fit well with our design theme, giving it a cohesive look. However, we soon realised they didn’t quite align with the new style Virgin Wines…

During the research phase, Ellana and I concentrated on the “About Us” page. To ensure an even workload, we divided the tasks equally—I took on the desktop analysis, while Ellana focused on the mobile side. This included user flows, heuristic evaluations, competitor analyses, and user testing. This approach worked well…