My overall contributions

Research: About Us Page

• Collaborated with Ellana to determine the content for the “About Us” page.
• Developed user flow and heuristic markups for desktop.
• Conducted competitor analysis with a focus on Berry Bros & Rudd and Nike.
• Performed user testing on the desktop version.

Research: Checkout Page

• Developed user flow and heuristic markups for desktop.
• Conducted competitor analysis with a focus on Naked Wines and Asos

Initial wireframes – About us, events, checkout

• Desktop Wireframes
• Mobile Wireframes
• First draft of illustrations

Design: About Us Page

• Designed layout for both desktop and mobile.
• Created all illustrations for the page, including grapes, glasses, bottles, and wine pouring.
• Designed and incorporated word animation at the top of the page using After Effects.
• My initial design set the theme for other group members’ work.
• Designed sustainability content, both within the page and as a separate section.
• Designed high fidelity for both desktop and mobile – making separate designs for the sustainability values being on the same page as the about us information or on separate pages
• Ideated interactive elements for the page.

Design: Events Landing Page

• Designed layout for both desktop and mobile.
• Created prototypes with links to other pages.
• Developed card-like icons to present events, which were used across the group’s designs.
• Integrated social media features.
• Developed a creative title using wordplay.
• Designed high fidelity for both desktop and mobile

Design: Checkout

• Designed wireframes for desktop and mobile checkouts.
• Created the framework for the desktop version.
• Designed the overall appearance and functionality of the checkout process across the formats
• Prototyped button functionality for both desktop and mobile.
• Chose the colour palette.
• Made iterative changes to the mobile format to align with desktop design.
• Designed the desktop High fidelity

Elements Used Across All Designs

• Consistent illustrations
• Standardised buttons
• Prototyping
• Uniform title style
• Card-like icons for event presentation