• Weekly debrief

    week 24

    This week, I worked on refining our new designs to spark some inspiration for a new project. On Monday, we had a meeting with Graham and Emily from Virgin Wines, where we presented our wireframes and mid-fidelity concepts to get their feedback. They gave us constructive criticism and suggestions for…

  • Weekly debrief

    week 23

    The week following the Easter break was quite intense, as we focused on refining our designs and sharing feedback with each other to improve our work as much as possible. In my designed pages, I aimed to keep the content from the original “About Us” page, since our team agreed…

  • Progress Reflection

    Start-middle of project

    Since the beginning of this project, I’ve seen significant growth in my design style and process. Not only have my skills improved, but my overall mindset has shifted as well. I’m now better at accepting constructive criticism and using it to create even better outcomes, which has been a valuable…

  • wireframes

    About us – desktop & mobile

    I was tasked with designing the “About Us” page because I had already researched it. Our goal was to avoid a blocky, text-heavy look, so I focused on a more fun and open design to engage visitors. After receiving feedback, I decided I wanted to redesign again in a completely…

  • Weekly debrief

    Week 22

    In the second week of our project, we continued working on our research board, diving deeper into the data to gather as much information as possible. Towards the end of the week, I began designing some preliminary wireframes for each page to prepare for the following week when we planned…

  • Weekly debrief

    Week 21

    This week, we began our Virgin Wines project with a lecture from Virgin Wines staff, where they explained the project brief. After the lecture, we got straight into our group work. I chose to work with Saalihah, Emily, and Ellana—three close friends who are also great collaborators. We all communicate…

  • Project 8

    Supporting Research – Personal Planning Folder

    Before immersing myself in the research sections of my personal planning folder, I conducted primary investigations into the brands BulletProof, FoolProof, and Kurv, aiming to comprehend their distinctive design ethos, work styles, and overall creative processes. Starting with BulletProof, a design firm that has captivated me since my initial discovery,…

  • Project 8

    Decision making process

    Embarking on the personal planning folder, I wasn’t sure what direction I wanted to go down in terms of how I wanted to design it, how I wanted my tone of voice to be etc. so I had a look at some previous examples, read through them and started to…

  • Weekly rundown

    Week 17

    This week marked the culmination of my efforts – a culmination fraught with stress coursing through my veins. Thankfully, my dedication in preceding weeks meant that the workload was not as overwhelming as anticipated. The major tasks were already completed, leaving me with only minor details to address, providing a…