This phase was absolutely vital to the project, and I genuinely relished every moment of its creation. Exploring new skills while revisiting my Year 1 After Effects expertise was both enjoyable and enlightening.
In the pursuit of inspiration, I delved into professional demo videos, studying their vibe to set the tone for my project. Drawing from the energetic and educational style of DuoLingo’s demo, I aimed for an upbeat, inviting feel in my video, avoiding verbosity.
Though I was almost done with my initial video, I scrapped it, unsatisfied. A change in the soundtrack triggered a fresh burst of creativity, rescuing me from a creative slump.
The final video brings me immense satisfaction. It radiates a fun vibe while effectively communicating the app’s functionality and benefits—reducing waste and saving money.
