This week, I shifted my focus to converting my wireframe sketches into a partially prototyped low-fidelity wireframe on Figma. The main goal was to figure out the layout of the main four pages accessed from the navigation, and the navigation menu itself.

This week I have expanded my visual research and developed my experience further, by giving it more structure with a clear user flow and tier options.

I started project 3 by brainstorming ideas on paper with mind maps and lists, to decide which theme and which audience to choose.

Following on from my low-fidelity prototype, I finished redesigning a part of the AXS website with the goal of simplifying the user experience.

In response to points of friction identified in my user testing, I am starting to consider how I can redesign a part of my site in Figma.

I conducted five user tests of AXS, where users were instructed to purchase a pair of Take That concert tickets for any UK date, with a budget of their choice, in a seated section.

This week focused on starting Project 2 with user flows, design principle annotations and a site map with heuristic markup.