Following on from my low-fidelity prototype, I finished redesigning a part of the AXS website with the goal of simplifying the user experience.

In response to points of friction identified in my user testing, I am starting to consider how I can redesign a part of my site in Figma.

I conducted five user tests of AXS, where users were instructed to purchase a pair of Take That concert tickets for any UK date, with a budget of their choice, in a seated section.

This week focused on starting Project 2 with user flows, design principle annotations and a site map with heuristic markup.