This brief in a sentence was too ‘Design an innovative contemporary brochureware website for desktop and mobile browsers that promotes and allows users to book and customise a fun physical experience.’
We had already looked into a flawed website and begun its redesign, and so, with that in mind, I began mixing together some of the given themes and users in order to come up with some ideas for an event. Some of these included an outdoor cinema night for petrolheads – where the seating system could be customisable, or a plant based cocktail night for eco warriors with a customisable drink section.
I explored a few different connections, the above being the mixture of thrills and food/drink, as I asked people of different age demographics what ‘thrill’ meant to then, and how that could be then pushed into that category. From the image above, it is clear that discovering or simply tasting new food could be deemed as ‘thrilling,’ to some users, and to others, the visual makeup of a dish is what makes the meal exciting.
I looked at the possibility of having some sort of food tinder in a way, where the user could swipe left and right and discover something entirely new to them, a personalised dish perhaps, leading them to an area of the food festival I proposed as the event. the option therefore to customise the event is possible. however, it was between this idea and another one, as I also looked into the idea of the event of an archeological dig, with the opportunity to book various area of prehistoric life.
I believed that the idea of an archaeological dig for a younger audience as an experience would be really good, because it targets an audience that most sites do not need to – children. It aids the use of interactivity and so means I could trial and play around with animations and movement throughout the design. For me, this idea was challenging and I thought it would be best to push myself in this project, as it is fun and can be creative.
Above is some base research I did and sketches I did for this idea.