Today I attended a lecture given by Simone and Josh who are part of a design agency called Nomad. The company started in 2016 with only 3 people and has continuously grown since, now with over 27 people being designers, motion designers, strategists, interns…
Nomad have previously worked with multinational global brands that are very well known like BT, SKY, Pets at Home, Disney and Pepsi. These are just a few example of the large spectrum of companies and brands they produce work for.
HAYU – They are a reality tv brand in which Nomad worked on a complete rebrand with. They work on strategy all the way to visual identity and the tone of voice for the company. The aim was to get people to love the brand, as it was initially just a company that showcased peoples reality tv binge shows. In order to gain this opportunity, Nomad had to give a pitch. Their pitch included the chance to show people what HAYU stands for, how they are and bringing their personality to the surface. After HAYU were selected, they continued on the strategy they pitched: Amplify The Everyday – with the idea of bringing excitement to daily life. In order to bring the brand into a new light, with a new identity, they amplified the logo. Before being just a sticker they added on top of images of reality shows, they created the ‘H’ of HULU to be adaptable and more usable in the system. They created different characteristics of the letter, the colour could be changed, shape, with the ability to hold content and type. Nomad took language from the shows, which is something the audience is familiar with incorporating it into their brand identity. Within 48 hours, HAYU wanted to launch their brand which meant as a team Nomad had to do all this work, proving their capability and high level of skills. Beyond this Nomad had to create responsive templates for the HAYU brand designers to use. This toolkit became something they could use continuously with different content, whenever they want.
PEPSI – Their brief was to create a brand world that thrives on-pack and in-game & beyond. They partnered with EA FC 24, being 2 globally recognised brands they’re designing for. To start off the design process, they came up with different routes, using typography, images and textures to create something that’s exciting and really jumps out on the shelf. They had to keep blending elements from all the routes to get the final design in order to ensure the clients were happy.
Through these brands, Nomad showed that it’s important to keep the client as the main focus and to the importance of designing with the audience in mind. This has a lot of relevance with UX designs and research as the client and audience always come first, making sure everything works well together and fits the user needs and requirements. The Pepsi brief they discussed proved that if a client isn’t happy, it’s important to keep going and improving. A mantra Nomad has is ‘Hard work does pay off’. Which is really encouraging and proves that no work is wasted, it is all part of the process, to create and design so much better, to your maximum potential!