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For our Checkout pages I was not responsible for overall ideas or designs as Robert’s task was redesigning the users checkout experience. Instead I was often asked suggestions and feedbacks with designs before helping with the development of the final…

Initial experimentation and development of Ideas and Designs: Originally I wasn’t meant to play a massive part in the influence and design work for the Events pages, however due to the lack of work being produced I was told to…

For this part of the project I was given the task to oversee designs for the About Us page and lead ideas and execution of work for this specific page. Original Ideas: Another original concept was to manipulate the curve…

This column was our final step into completing our research board where Rob, Hashry, Sihina and me collaborated to investigate any problems in our designs through user tests and if so we could illustrate some solutions by generating more ideas.…

This section mirrors our collaboration as a group where we created initial ideas and designs through sketches, gathering as many as possible. From our research we found particular styles and designs which we would like to continue with and develop…

Competitor Markup: By examining websites and applying the 10 usability heuristics, we gained insights into important design elements and effective practices, forming the groundwork for how should design strategies be applied when it comes to refining certain parts of a…

My part of the User Interviews was to carry out research from information I analysed from the interviews. This job was originally for both me and Hashry, but unfortunately we waited to long for all the interviews and so we…

Statistics on the brand: Here I gathered information about the brand in further detail by exploring various websites in order to get an insight into statistics and data around Virgin Wines. This included learning some interesting facts like how Virgin…

Industry notes: Furthermore- in this column I have completed industry research and UX notes to get a deeper understanding of what the industry in which we were designing for requires when it comes to a users interface. To start this…

In this section of our generative research I carried out domain research on the client Virgin Wines, investing 4 main topic areas of: About the brand and its community, Reviews, Events and Social Platforms and lastly, Borne Agency’s brand identity…