Month: November 2023
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Project 3 visual style
Cafe Racer Visual Style In the 1950s and 60s, Britain experienced a cultural revolution marked by rebellion and rock ‘n roll counterculture. This vibrant atmosphere was mirrored in the colourful styles of cafe racers, breaking away from the drab utilitarian colours of postwar austerity. The ton-up boys, adorned in black leather jackets, showcased a bold…
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Project 3 Researching Audience and themes / Café Racer Experience
Spend a thrilling half-day exploring the winding roads of the Peak District on vintage café racer motorcycles. After a safety briefing and lesson on how to handle these classic bikes, you’ll ride across lush green hills and country roads to three charming cafés. At each stop, indulge in a speciality coffee and baked goods while…
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Project 3 Audience and Themes
Investigating audience and theme options With this project, I didn’t quite know where to start as nothing had jumped out. I started going through every single theme and audience combo there could have been. From this I came up with this list of potential services that could be offered. I then applied these options to…
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Project 3 Briefing Summary
Overview of experience website requirements For my third project in this unit, I’ll be designing a website to promote and allow booking for a unique hands-on experience. The goal is to apply my knowledge of web UI patterns and interaction design principles to create an engaging, conversion-focused site. The brief specifies that I should choose…
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Project 2 Conducting Usability Tests
Details and insights from 5 usability tests and thematic analysis A key part of my evaluative research for Project 2 involved conducting 5 moderated usability tests on the ecommerce website Bullet Journal. Moderated tests involve observing real users interacting with the site while completing representative tasks. For each test, I asked the participant to navigate…
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Project 2 Documenting Site Maps in Miro
Process of capturing and annotating site maps For this part of Project 2, I took an integrated approach to several of the required research tasks. I started by learning about Don Norman’s 7 principles of design – discoverability, feedback, affordances, signifiers, constraints, mapping, and consistency. I then created a site map showing the standard user…