Project 3 Audience and Themes

Investigating audience and theme options

With this project, I didn’t quite know where to start as nothing had jumped out. I started going through every single theme and audience combo there could have been. From this I came up with this list of potential services that could be offered.

• Guerilla Gardening
• Skydiving
• Geo Cache Quests
• Junkyard reclamation
• Foraging
• Cinema Experience based on audience
• Pop up street food/pedestrianised streets
• Spicy and random food popup
• quest for supplies
• Cafe racer experience
• Food exp with a twist
• Helpful hike
• Escape room/paintball
• Adventure around peak district
• Escape room but it’s also a rage room
• Teaching day for sustainability practices
• Worlds fair
• AR/VR experiments
• Build a car
• Make a mess(hacking for good/pigment bombs)

Two Options

I ended up with two choices from this process, those being guerilla gardening and cafe racer experience.

Cafe racer experience
Spend a thrilling half-day exploring the winding roads of the Peak District on vintage café racer motorcycles. After a safety briefing and lesson on how to handle these classic bikes, you’ll ride across lush green hills and country roads to three charming cafés. At each stop, indulge in a specialty coffee and baked good while admiring the views. Chat with other riders and hear stories about the history of these iconic bikes. Experience the rush of riding these nimble machines through the fresh country air! All riding equipment and insurance provided. For riders with basic motorcycle experience looking for a unique way to see the Peak District.

Benefits:

1. Vintage/retro vibe lends itself well to a visually appealing, stylized website design
2. Can highlight beautiful scenery and destinations in the Peak District
3. Appeals to adventurous travellers looking for a unique experience

Downsides:

1. Logistically more complex to organize and execute compared to gardening
2. Requires more safety precautions and liability considerations
3. Weather dependent for an optimal experience

Guerilla gardening
Join us for a rebellious gardening experience where we’ll covertly plant vegetables and flowers in overlooked public spaces. Learn tips and tricks for urban gardening as we add beauty and nourishment to neglected areas. Bring life to concrete jungles by creating mini parks, hanging flower baskets, and sidewalk gardens. We’ll teach you how to map out potential sites, assess sunlight conditions, and pick hardy plants that will thrive. Gain a sense of activism and community as you participate in positive environmental action. No experience required, just bring your green thumb and desire to reimagine what public space could be! All materials and snacks will be provided during this fun half-day adventure.

Benefits:

1. Flexible timing, can take place year-round
2. Visually can showcase urban gardening tips, plant information, before/after spaces
3. Emphasizes community engagement and environmental activism

Downsides:

1. Less adrenaline/excitement factor than the cafe racer experience
2. Targets a niche audience of gardening enthusiasts
3. Some people may not fully understand concept of guerrilla gardening

Verdict

Overall, I think the cafe racer experience may align better for a visually engaging website, wider appeal to adventure seeking travelers, and ability to highlight beautiful Peak District scenery. But the guerrilla gardening could attract people passionate about gardening, community building, and environmentalism if marketed well. If I was making a real site with real world implications I would go for Guerrilla Gardening but as things like logistics and safety concerns aren’t huge factors as far as I’m aware. For these reasons, at this current moment I’m going ahead with Cafe Racer Experience for this prototype website project. The vintage/retro vibe lends itself well to a stylized visual design, and it allows highlighting exciting destinations in the Peak District. Since logistics and liability concerns are less pressing for a prototype site, the cafe racer experience seems the better direction to take things for now.