Low/ Mid-fidelity Designs

At this point, the group decided to just get their ideas down on the page. So, these low/mid-fidelity designs are the first products of what our initial thoughts were from our research and findings.

Although the designs are incredibly basic, I started to explore things such as a new layout, copy-write and using hover-states.

Moreover, as a group we decided we didn’t like the green buttons on the original Virgin Wines page, so I explored using just the iconic red for the buttons.

A big difference with the basket page is the fact that I put the add-ons on the actual basket page, as I found through research that this is a method used by competitors.