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Project 3: Evaluative Research

I’m evaluating two websites TicketMaster and Asos. User Flows 7 Principles Of Design Sitemap HEURISTIC MARKUP

I’m evaluating two websites TicketMaster and Asos.

User Flows

These are the two users flows I have completed for a website that sells physical products and a website that sells an experience
User-flow for buying tickets on TicketMaster
User flow for Asos which is a website that sells physical products

7 Principles Of Design

  • Discoverability
  • Feedback
  • Conceptual models
  • Affordances
  • Signifiers
  • Mapping
  • Constraints
I used two different coloured post-it notes to explain and evaluate the screens that use each design principle.

Sitemap

HEURISTIC MARKUP

This is the traffic light system that I’ve completed with green being where I liked a design element, orange where the design is confusing or could do with improvements and red for major issues found on the website.

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