For my industry report proposal I chose to focus and investigate subject of dark patterns used in aviation industries. I am particularly interested in psychology of Dark patterns in digital interfaces and psychology are closely related because they both involve understanding human behavior and decision-making processes. Dark patterns exploit psychological principles to manipulate users into…

The collaborative project with Virgin Wines provided us with valuable industry insights. Working closely with the client not only enriched my design approach but also deepened my understanding of the industry. Through weekly meetings, analytical assessments, and feedback sessions, we were able to achieve optimal results. Understanding the client’s needs, desires, and pain points was…

During task assignment, I have putted myself forward to work on the checkout page, finding it fascinating from both a UX and functionality perspective. My goal was to create a functional checkout process, reduce the number of steps, and make the user journey as quick and efficient as possible. To improve the Virgin Wines website,…

Firstly we recognised that the banner fails to effectively communicate the page’s primary purpose, potentially leading to confusion for users. The page name “Wine Tasting” redirects to “Live Events,” which could be misleading. Rather than highlighting the unique experiences of each event, the page predominantly emphasizes location. There appears to be a lack of design…

During our initial research and heuristic analysis, we identified several issues with the current section of the website. It contains excessive text and information that isn’t directly relevant to the page’s purpose, such as links to the shop and other unrelated content. This clutter causes essential points to be overlooked due to various factors. The…

Our research was collected on a shared Miro board, where we organised information into sections covering brand analysis and wine industry research. This included statistical data, user interviews, and competitor reviews. From our extensive domain research, we uncovered unique aspects of Virgin Wines, particularly its winemakers. To learn more about them, users had to visit…

The BSc2b group began with a joint project that aimed at Virgin Wines by renovating the About Us, Events page and Checkout experience. We created groups and quickly assigned tasks while setting up a schedule that gave priority to each member’s strengths. I personally used this chance to sharpen my researching skills. Our process was…