The Final Group Crit

I was pretty nervous for today’s crit, as it is the last one of this project… before the presentation next week. Something that I am nervous to happen on the day, is if I freeze and I experienced that today in the crit when asked about my contributions to the project. But I’m hoping because I’ve now prepared myself to talk about my work a bit more (and I will definitely be more ready next week) I will be better at answering questions about the work itself.

Below I have pasted a copy of my notes from the group crit.

Notes:

• Fix copy writing – consider copywriting and micro copy

• Stage – stages and number them 

• Define what difference between research and competitor review (comparitor review) 

• Poorer execution – more opportunities on graph (be careful with language)

• Define heuristic principles 

• Visually identify aesthetic and minimalist design 

• Re order graph from lowest to highest

• Walk through of what both the graphs are

• Call out what we focus on 

• Prototype to show transition for homepage 

• Think about CTA

• Look into copy 

• Include two CTAs in presentation, make it a talking point 

• Change order now to add to basket

• Change radio buttons and swap CTA out 

• Think about way of showing discount 

• Tag of percentage off on basket 

• Look at strike throughs 

• Add extra into basket -> take it out of top and put it in basket with plus and minus 

• Can’t have more than one on introductory case – ‘need to have a way out tho’

• Change confirm and pay to checkout

• Light to full bodied indicator needs to be worked incase it’s 100%

• X1 by the title of what’s in your box 

• Five steps to 3

• Info hierarchy 

• Most change is on the first page 

• Put splash over instead of rings

• 3 pages 

• Voucher redemption built into header 

• Removing CTAs 

• Why made WineBank bigger 

• Price per bottle 

• Justify type 

From these notes, and also the ones that Mad’s made, we have a base on what we need to improve on before next week. After the crit, my focus (along with Mad’s) was to edit the presentation slides as we felt that this was a key room for improvement which was discussed during the hour. As we mostly focussed on research, rather than the designs – which is the main focus for Virgin Wines.