Below are my notes from Larkins lecture:

AKQA/ World Gold Council

• What’s the site for -> Rank the site content in order of importance for business
• Compare now and what the site could look like in the future
• What is site focussed on now and where could it be?

Use a scale:

Easy to find what looking for ………….(to)….huh, where do I go?

• Decide who the site is for – pick one persona, even if tricky

What works for Larkin

• Figma structured chronologically
• Have context – look up acronyms and use them when talking to the business (brownie points)
• Have the sheet to always fall back on when designing
• Collect existing research – good for referral
• Deliverables – have a to-do list to complete for a specific date

10 Top tips

1. Be nice – who you know is important
2. Work with talented people
3. Ask
4. Challenge people
5. You’re an expert
6. You have advantages
7. Go for it
8. Be reliable
9. You will mess up
10. Ask why?

Linked-In

After the lecture, I took the time to create a Linked-in post about Andy and his help (as he also gave me a portfolio review – which was incredibly useful!)