Essay briefing


Evaluating user-centred design

For this project we had to write a 3000 word essay we were told to:

  • Evaluate the success of user-centred design
  • demonstrate a critical understanding of the topic
  • present analysis on a range of research sources
  • use appropriate language
  • employ hardvard
  • if you are going to add images make sure they are important and referred to in the essay
  • at the heart of the essay there should be three seperate case studies
  • before that there must be some kind of introduction
  • and following the case studies, some kind of conclusion
  • The annotated bibliography is where you show the validity of your knowledge

Word count includes:

  • Everything bar bibliography appendices and image captions
  • add word count on it
  • can go over by 10%

User-centred design means the needs wants and limitations of users, and it is an approach not a process.

Topics to follow are:

  • UCD in consumer-facing products services in a specific sector
  • UCD in social media platforms
  • UCD in games of a particular game

Produce a written report that identifies and evaluates three case studies, for each one:

  • Identify ehat the objectives are
  • how user-centred design helps them to be achieved
  • How design success might be evaluated

Questions to ask:

  • how is the success of UCD evaluated
  • who is the business
  • who is the customer
  • what was the problem
  • how was it addressed through design
  • did the design work
  • how do we know it worked
  • what do you think about his

For this essay I chose the topic of social media and y three case studies were Instagram, TikTok and Snapchat.


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