Project 4: Expert Interview

From my Design For Good project I chose to focus on the sustainability area of public transport and private transport. Part of project was to conduct an expert interview which I chose to reach out to FirstBus as I felt they would have a great insight into public transport and how the public responds to…


From my Design For Good project I chose to focus on the sustainability area of public transport and private transport. Part of project was to conduct an expert interview which I chose to reach out to FirstBus as I felt they would have a great insight into public transport and how the public responds to their app. This would hopefully then give me some insight on what I need for my prototype to successful.

When I first reached out to First Bus I tried to contact Janette Bell who is the known manager of the company. I thought with her expertise this could be a good opportunity for the project. However she was on annual leave which meant I got the opportunity to speak to the app and manager of digital products.

This was a fantastic opportunity as I was able to discus future plans for the app and how successful it has been since it was released.

Click image about to see Miro board

Above is some notes that I took from the transcript of the interview. These were main points discussed which were the most useful for me moving forward.