{"id":241,"date":"2023-11-01T20:51:35","date_gmt":"2023-11-01T20:51:35","guid":{"rendered":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/?p=241"},"modified":"2024-02-15T23:35:50","modified_gmt":"2024-02-15T23:35:50","slug":"greg-quinton","status":"publish","type":"post","link":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/lectures\/greg-quinton\/","title":{"rendered":"Greg Quinton"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color\">This morning we had a lecture given by Greg Quinton. He is an author for a book called &#8216;Smile in the mind&#8217;, which he updated 8 years ago. He started off his lecture by giving some background information about himself and how he came into the design industry and got a job at Design Bridge &amp; Partners. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">He talked about how the thorough redesign of the book &#8216;Smile in the mind&#8217; was much needed in order to make it more relevant to recent design principles. The book helps everyone to understand how ideas are constructed and engage with people through wit. Through the wit, and lateral thinking it designs stand out more. Quinton emphasised that the book encourages people to see things in new ways, different perceptions which engage the brain is a type of graphic communication. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"956\" height=\"684\" data-id=\"253\" src=\"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.58.21-1.png\" alt=\"\" class=\"wp-image-253\" srcset=\"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.58.21-1.png 956w, https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.58.21-1-300x215.png 300w, https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.58.21-1-768x549.png 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"956\" height=\"684\" data-id=\"254\" src=\"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.58.39.png\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.58.39.png 956w, https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.58.39-300x215.png 300w, https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.58.39-768x549.png 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"956\" height=\"684\" data-id=\"255\" src=\"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.59.00.png\" alt=\"\" class=\"wp-image-255\" srcset=\"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.59.00.png 956w, https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.59.00-300x215.png 300w, https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-01-at-20.59.00-768x549.png 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-black-color has-text-color\">Greg Quinton elaborated on the different instances wit is used. Through building big brands, helping small companies, keeping it simple and stripping the idea back to the basics. Wit worms into the brain, once you see it, you can&#8217;t unseen it. The power of using puns, irony, word play, to create unique concepts and have an impact on people as it becomes something they remember, by capturing their attention. Wit is always evolving, although you don&#8217;t see it everyday, it is a fundamental aspect of design. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">As a designer you are trying to balance the budget, work and client, as well as strategy, account and design. If these aren&#8217;t in symmetry, the work can be very hard. Designers are the middle man between the client and their audience, you have to be clear, succinct and ensure what your are creating engages with the audience. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Towards the end of the lecture, Greg spoke about the importance of working hard, opportunities don&#8217;t just land in your lap. Designers are more of problem solvers first, you have to think your way through a problem. When you face a problem, you have to keep going, putting in work and effort to achieve the best outcome. You can&#8217;t tell people you are good at something, show it through your work and people will come to you. In this lecture he talked mentioned that you can&#8217;t take things too seriously, but also the importance of being your harshest critic otherwise there is no self growth. I really resonated with this comment he made as I believe I am often my harshest critic, if I don&#8217;t like how something looks, I always try my best to improve or ask for constructive criticism. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">I really enjoyed todays lecture as Greg seemed very passionate and enthusiastic about how wit in design is fundamental and can make you stand out from everyone else. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning we had a lecture given by Greg Quinton. He is an author for a book called &#8216;Smile in the mind&#8217;, which he updated 8 years ago. He started [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/posts\/241"}],"collection":[{"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":7,"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":473,"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/posts\/241\/revisions\/473"}],"wp:attachment":[{"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/media?parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/categories?post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nua-ux.design\/saalihah-sajjad\/blog\/wp-json\/wp\/v2\/tags?post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}