{"id":1899,"date":"2024-05-16T16:50:23","date_gmt":"2024-05-16T16:50:23","guid":{"rendered":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/?p=1899"},"modified":"2024-05-16T19:45:22","modified_gmt":"2024-05-16T19:45:22","slug":"virgin-wines-collaborative-project-phase-2","status":"publish","type":"post","link":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/virgin-wines-collaborative-project-phase-2\/","title":{"rendered":"Virgin wines collaborative project phase 2"},"content":{"rendered":"\n<p>Buried under a mountain of research findings, I slowly moved into the ideation phase. Here my role was to focus on the Mobile design while the others focused on their responsibilities. While staying true to their brand guidelines I aimed at making their website readable with appropriate use of hierarchy techniques, more pleasant to the eyes by adding colors and unique designs which will have a positive impact on the user experience. <\/p>\n\n\n\n<p>I began with some rough sketches to visualise my ideas here&#8217;s what it looked like! Here I was trying to ideate as many versions and recreate certain aspects of their website with a more creative approach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"652\" height=\"703\" src=\"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-25.png\" alt=\"\" class=\"wp-image-1901\" style=\"width:453px;height:auto\" srcset=\"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-25.png 652w, https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-25-278x300.png 278w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/figure>\n\n\n\n<p>In the sketch below I was ideating different ways I could reinvent their &#8216;What to expect section&#8217; from what was initially static and boring to an interactive design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"595\" height=\"773\" src=\"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-26.png\" alt=\"\" class=\"wp-image-1902\" style=\"width:458px;height:auto\" srcset=\"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-26.png 595w, https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-26-231x300.png 231w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure>\n\n\n\n<p>This sketch highlights initial ideas and plans I had of the about us page. I was playing around with content organisation and how I could add more detail to their website This helped me crucially with setting a foundation for my designs, which I then later proposed to my team and asked for constructive feedback. After a quick brainstorming session on how we could improve this design, I took down some notes and started working on low fidelity wireframes and eventually the final UI design<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"548\" height=\"774\" src=\"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-27.png\" alt=\"\" class=\"wp-image-1903\" srcset=\"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-27.png 548w, https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-content\/uploads\/2024\/05\/image-27-212x300.png 212w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Buried under a mountain of research findings, I slowly moved into the ideation phase. Here [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/posts\/1899"}],"collection":[{"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/comments?post=1899"}],"version-history":[{"count":2,"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/posts\/1899\/revisions"}],"predecessor-version":[{"id":1904,"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/posts\/1899\/revisions\/1904"}],"wp:attachment":[{"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/media?parent=1899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/categories?post=1899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nua-ux.design\/rishabh-shah\/blog\/wp-json\/wp\/v2\/tags?post=1899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}