{"id":595,"date":"2023-05-01T09:04:46","date_gmt":"2023-05-01T09:04:46","guid":{"rendered":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/?p=595"},"modified":"2023-05-16T11:01:45","modified_gmt":"2023-05-16T11:01:45","slug":"post-10","status":"publish","type":"post","link":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/post-10\/","title":{"rendered":"Post 10"},"content":{"rendered":"\n

Customer Journey Map<\/h2>\n\n\n\n
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Our Customer Journey Map (click to view the Miro Board) <\/figcaption><\/figure>\n\n\n\n

In order to conform to the brief, we decided to create a customer journey map of the current flow. Many of my team mates didn’t understand the use, or even how to create a customer journey map; Thus, I took on the role of explaining both of these points – as I have previous experience of creating them from the first unit.<\/p>\n\n\n\n

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Customer journey map examples<\/figcaption><\/figure>\n\n\n\n

In order to help the others understand what a customer journey map is, I used examples that helped me first understand too. I enjoyed helping the others out for this task!<\/p>\n\n\n\n

The customer journey map is important because although we were advised on not to use\/create personas, we figured it is still important to put ourselves into a users shoes and think about what they would want from the site. We identified pain points and will use these to our advantage in order to make the flow as enjoyable as possible for the user, and help relieve those pain-points so the voucher redemption flow is less of an emotional rollercoaster.<\/p>\n\n\n\n

This task was fun and we worked well together, as a team, to figure out and take on the role of a user, using the Virgin Wines site.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customer Journey Map In order to conform to the brief, we decided to create a customer journey map of the current flow. Many of my team mates didn’t understand the use, or even how to create a customer journey map; Thus, I took on the role of explaining both of these points – as I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,21,20],"tags":[],"featured_media_urls":[],"_links":{"self":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/595"}],"collection":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/comments?post=595"}],"version-history":[{"count":2,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/595\/revisions"}],"predecessor-version":[{"id":601,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/595\/revisions\/601"}],"wp:attachment":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/media?parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/categories?post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/tags?post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}