{"id":592,"date":"2023-05-01T08:58:34","date_gmt":"2023-05-01T08:58:34","guid":{"rendered":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/?p=592"},"modified":"2023-05-16T11:01:15","modified_gmt":"2023-05-16T11:01:15","slug":"post-4","status":"publish","type":"post","link":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/post-4\/","title":{"rendered":"Post 4"},"content":{"rendered":"\n

Statistical Research<\/h2>\n\n\n\n

As the ball is now rolling with the project, it is appropriate timing to start developing the research which will in-turn inspire our designs, and give us direction when in the creation stage.<\/p>\n\n\n\n

For the most part, I used statista to gather my data. Using this site, I can assure that the research is reliable, as most graphs are created using large studies and have been accredited to actually be on the site. I also used Unbounce as a source, which is also valid.<\/p>\n\n\n\n

\"\"<\/a>
My research (click to view the Miro Board)<\/figcaption><\/figure>\n\n\n\n

Within my research, I studied a range of relevant topics, which included (but aren’t limited to):<\/p>\n\n\n\n

  • Marketing tools<\/li>
  • CTA’s<\/li>
  • Conversion rates<\/li><\/ul>\n\n\n\n

    Some of my favourite facts\/findings are:<\/p>\n\n\n\n

    • 1.6% higher conversion rate in pages with one CTA rather than 2-4<\/li>
    • A site that loads in 1 second has a conversion rate 5x higher than a site that loads in 10 seconds.<\/li>
    • 70% of customers look for reviews<\/li><\/ul>\n\n\n\n

      I will use these to develop my ideas further in my own designs, with the intention of improving the overall conversions of the voucher flow.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Statistical Research As the ball is now rolling with the project, it is appropriate timing to start developing the research which will in-turn inspire our designs, and give us direction when in the creation stage. For the most part, I used statista to gather my data. Using this site, I can assure that the research […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,20,12],"tags":[],"featured_media_urls":[],"_links":{"self":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/592"}],"collection":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/comments?post=592"}],"version-history":[{"count":1,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/592\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/592\/revisions\/594"}],"wp:attachment":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/media?parent=592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/categories?post=592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/tags?post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}