{"id":446,"date":"2023-05-01T08:56:24","date_gmt":"2023-05-01T08:56:24","guid":{"rendered":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/?p=446"},"modified":"2023-05-16T14:49:28","modified_gmt":"2023-05-16T14:49:28","slug":"competitor-reviews-post-2","status":"publish","type":"post","link":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/competitor-reviews-post-2\/","title":{"rendered":"Post 2"},"content":{"rendered":"\n

Competitor Reviews<\/h2>\n\n\n\n

Graham (and the Virgin Wines<\/em> brief) made a very large point on making sure we review competitors (such as Netflix<\/em>) during the research portion of our project. As a group we created a list of direct and indirect competitors, and from this we would study three each.<\/p>\n\n\n\n

For my three, I studied Netflix<\/em> (which is an indirect competitor), Virgin Money<\/em> and Sociovino<\/em> (which are direct competitors).<\/p>\n\n\n\n

\"\"<\/a>
Competitor reviews (click to be taken to Miro Board)<\/figcaption><\/figure>\n\n\n\n

Using our three competitors, we created a massive table and filled it in using sitemaps that we took from each of the companies. On the left of the grid was the voucher redemption flow for Virgin Wines<\/em> (which has 6 stages) and we then inputted any matching parts of the flows into the grid (from our own competitor research). For example, out of Virgin Wine<\/em>‘s 6 stages, Netflix<\/em> only had 4 and so did Sociovino.<\/em><\/p>\n\n\n\n

We completed this research for both the desktop and mobile flows.<\/p>\n\n\n\n

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Desktop flows (click to be taken to Miro Board)<\/figcaption><\/figure>\n\n\n\n

From this, we were able to gather how other companies carried out their voucher redemption flow. This allowed us to come to idea of reducing the flow from 6 steps to 3.<\/p>\n\n\n\n

An important aspect of the brief was to reduce the number of steps in the flow, so the fact that we have already started to tackle this is incredibly promising. <\/p>\n","protected":false},"excerpt":{"rendered":"

Competitor Reviews Graham (and the Virgin Wines brief) made a very large point on making sure we review competitors (such as Netflix) during the research portion of our project. As a group we created a list of direct and indirect competitors, and from this we would study three each. For my three, I studied Netflix […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,21,20],"tags":[],"featured_media_urls":[],"_links":{"self":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/446"}],"collection":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":5,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/446\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/posts\/446\/revisions\/666"}],"wp:attachment":[{"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/categories?post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nua-ux.design\/olivia-johnson\/blog\/wp-json\/wp\/v2\/tags?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}