Landing page research

In order to ensure we create the best and most fulfilling landing page for Virgin Wines, we set each individual in the group to do research on landing pages. The plan is to use this in the future to develop our own ideas, which we will then combine in order to make a well tuned final product.

I found a ‘for Dummies’ book on Landing Page Optimisation and used this as my main source of research:

I then used the information that I had just read about in real-life practice. Using red, orange and green stickies I annotated some examples of real landing pages; this was useful for gaining a visual representation for what I had just read about, and helped to solidify my research.