{"id":702,"date":"2024-03-24T19:15:39","date_gmt":"2024-03-24T19:15:39","guid":{"rendered":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/?p=702"},"modified":"2024-03-29T21:44:19","modified_gmt":"2024-03-29T21:44:19","slug":"week-22-recap","status":"publish","type":"post","link":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/2b-projects\/project-1\/week-22-recap\/","title":{"rendered":"Competitor Review &#038; Heuristic Analysis"},"content":{"rendered":"\n<p>In the second week of the project, I focused on completing my review and analysis of two competitors, and finishing my heuristic analysis and markup. During Easter, we&#8217;ll complete a group heuristic evaluation and I will aim to conduct several user tests. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-5-1024x576.png\" alt=\"\" class=\"wp-image-713\" srcset=\"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-5-1024x576.png 1024w, https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-5-300x169.png 300w, https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-5-768x432.png 768w, https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-5-1536x864.png 1536w, https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-5-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Competitor Review of Majestic Wines &amp; HelloFresh<\/figcaption><\/figure>\n\n\n\n<p>I finished my competitor review with an analysis of HelloFresh, an indirect competitor in the grocery\/meal delivery service subscription market. Their subscription model somewhat resembles Virgin Wines&#8217; WineBank service, so I thought it relevant to look into how they pitch and present the service, especially at checkout. Where possible, I have added screenshots of both sites&#8217; approaches to About, Events and Checkout pages in parallel with the Virgin Wines project brief. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-7-1024x966.png\" alt=\"\" class=\"wp-image-717\" srcset=\"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-7-1024x966.png 1024w, https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-7-300x283.png 300w, https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-7-768x724.png 768w, https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-7-1536x1449.png 1536w, https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-content\/uploads\/2024\/03\/image-7-2048x1932.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>My task in the heuristic analysis was to look at the three pages on the mobile site and start with a mark-up of each, to be developed into a group evaluation later. I did complete an evaluation of the About Us page in a table next to it, before we later decided as a group to conduct a joint evaluation of all pages later. We plan to do this during the Easter break. <\/p>\n\n\n\n<p>During Easter, we are also aiming to complete several user interviews or tests, and also begin thinking of and sketching ideas for our redesigns &amp; recommendations. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the second week of the project, I focused on completing my review and analysis of two competitors, and finishing my heuristic analysis and markup. During Easter, we&#8217;ll complete a group heuristic evaluation and I will aim to conduct several user tests. <\/p>\n","protected":false},"author":1,"featured_media":717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,46],"tags":[],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-1","category-week-22"],"_links":{"self":[{"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/posts\/702"}],"collection":[{"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":6,"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/posts\/702\/revisions"}],"predecessor-version":[{"id":720,"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/posts\/702\/revisions\/720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/media\/717"}],"wp:attachment":[{"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/media?parent=702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/categories?post=702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nua-ux.design\/james-hopper\/blog\/wp-json\/wp\/v2\/tags?post=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}