{"id":88,"date":"2023-10-09T12:39:18","date_gmt":"2023-10-09T12:39:18","guid":{"rendered":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/?p=88"},"modified":"2023-12-14T10:43:28","modified_gmt":"2023-12-14T10:43:28","slug":"user-testing","status":"publish","type":"post","link":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/lectures\/user-testing\/","title":{"rendered":"User testing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Evaluative research methods and usability testing<\/h2>\n\n\n\n<ul>\n<li>Evaluative research may be used to capture date within framework or a set of questions relating to a product or service.&nbsp;<\/li>\n\n\n\n<li>Evaluative research may also be a review of existing data that is specifically relevant to a product or service&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Evaluative research and generative research&nbsp;<\/h3>\n\n\n\n<ul>\n<li>Evaluating an existing design&nbsp;<\/li>\n\n\n\n<li>VS<\/li>\n\n\n\n<li>Generating a new body of research to inform decisions about making a new product e.g. by interviewing stakeholders and experts (we&#8217;ll cover this in later sessions).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Why conduct evaluative research&nbsp;<\/h3>\n\n\n\n<ul>\n<li>do things with research behind it&nbsp;<\/li>\n\n\n\n<li>Don\u2019t do things you think are great do things you know are great&nbsp;<\/li>\n\n\n\n<li>Invest in more face time with users<\/li>\n\n\n\n<li>Lead with data&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">False-consensus effect&nbsp;<\/h3>\n\n\n\n<ul>\n<li>Projecting their behaviour and research into others&nbsp;<\/li>\n\n\n\n<li>imagining a user will use it the way you would<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">When is evaluative research done&nbsp;<\/h3>\n\n\n\n<ul>\n<li>project start<\/li>\n\n\n\n<li>Define user requirements&nbsp;<\/li>\n\n\n\n<li>Concept design&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Test your assumptions&nbsp;<\/h3>\n\n\n\n<ul>\n<li>You want to test even if it costs&nbsp;<\/li>\n\n\n\n<li>F.O.G &#8211; facts, opinions and guesses<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Evaluative research&nbsp;<\/h3>\n\n\n\n<ul>\n<li>Usability Testing<\/li>\n\n\n\n<li>Guerilla Testing<\/li>\n\n\n\n<li>Heuristic Evaluation<\/li>\n\n\n\n<li>A\/B Testing<\/li>\n\n\n\n<li>Surveys<\/li>\n\n\n\n<li>Analytics Review<\/li>\n\n\n\n<li>Heat maps<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Quantitative and qualitative&nbsp;<\/h3>\n\n\n\n<ul>\n<li>quantitative -measurable -maths&nbsp;<\/li>\n\n\n\n<li>qualitative-open ended &#8211; descriptive (subjective)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Usability Testing<\/h3>\n\n\n\n<ul>\n<li>Usability testing refers to evaluating a product or service by testing it with representative users.<\/li>\n\n\n\n<li>Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes.<\/li>\n\n\n\n<li>During a usability test, you will:\n<ul>\n<li>Learn if participants are able to complete specified tasks successfully<\/li>\n\n\n\n<li>Identify how long it takes to complete specified tasks<\/li>\n\n\n\n<li>Find out how satisfied participants are with your Web site or other product<\/li>\n\n\n\n<li>Identify changes required to improve user performance and satisfaction<\/li>\n\n\n\n<li>Analyse the performance to see if it meets your usability objectives<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Number of usability tests&nbsp;<\/h3>\n\n\n\n<ul>\n<li>5 users &#8211; rule of thumb&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Bad Questions types&nbsp;<\/h3>\n\n\n\n<ul>\n<li>closed questions &#8211; yes or no&nbsp;<\/li>\n\n\n\n<li>Assumptive questions &#8211; assume positive or negative response&nbsp;<\/li>\n\n\n\n<li>Leading questions &#8211; leading them towards a desired answer&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Good questions&nbsp;<\/h3>\n\n\n\n<ul>\n<li>opens ended questions &#8211; about expectations and impressions&nbsp;<\/li>\n\n\n\n<li>Task driven feedback questions&nbsp;<\/li>\n\n\n\n<li>Follow up questions (e.g rating questions)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Usability testing situations&nbsp;<\/h3>\n\n\n\n<ul>\n<li>Moderated \ufeff- the tester is with the participant<\/li>\n\n\n\n<li>Unmoderated &#8211; participant is working alone, following a script<\/li>\n\n\n\n<li>Remote &#8211; e.g. on Teams\/Zoom, or otherwise at a distance&nbsp;<\/li>\n\n\n\n<li>In-person &#8211; in the same physical space<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Guerrilla testing&nbsp;<\/h3>\n\n\n\n<ul>\n<li>is a relatively fast, cheap and informal way to test ideas, to get high-level feedback, and potentially uncover user experience problems&nbsp;<\/li>\n\n\n\n<li>It can be done pretty much anywhere: a coffee shop, a shopping center, or on the street.<\/li>\n\n\n\n<li>Typically qualitative rather than quantitative.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Remote moderated usability testing&nbsp;<\/h3>\n\n\n\n<ul>\n<li>be careful about privacy&nbsp;<\/li>\n\n\n\n<li>Get rid of things on their laptop&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Introduction&nbsp;<\/h3>\n\n\n\n<ul>\n<li>introduce yourself&nbsp;<\/li>\n\n\n\n<li>Tell them what you are doing and how long it is going to take<\/li>\n\n\n\n<li>Explain that they are not being tested&nbsp;<\/li>\n\n\n\n<li>They cannot get everything wrong&nbsp;<\/li>\n\n\n\n<li>We are looking for problems&nbsp;<\/li>\n\n\n\n<li>Be really honest&nbsp;<\/li>\n\n\n\n<li>Ask them to narrate what they see&nbsp;<\/li>\n\n\n\n<li>Remind them that we cannot help them achieve their task&nbsp;<\/li>\n\n\n\n<li>Set them a task &#8211; a specific task is better<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">During the test don\u2019t help them&nbsp;<\/h3>\n\n\n\n<ul>\n<li>if they ask questions ask them questions back&nbsp;<\/li>\n\n\n\n<li>If they go quiet, ask them questions about what\u2019s going on so that you can learn more&nbsp;<\/li>\n\n\n\n<li>Try to avoid using the same person&nbsp;&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Evaluative research methods and usability testing Evaluative research and generative research&nbsp; Why conduct evaluative research&nbsp; False-consensus effect&nbsp; When is evaluative research done&nbsp; Test your assumptions&nbsp; Evaluative research&nbsp; Quantitative and qualitative&nbsp; Usability Testing Number of usability tests&nbsp; Bad Questions types&nbsp; Good questions&nbsp; Usability testing situations&nbsp; Guerrilla testing&nbsp; Remote moderated usability testing&nbsp; Introduction&nbsp; During the test don\u2019t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/posts\/88"}],"collection":[{"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":3,"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":161,"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/posts\/88\/revisions\/161"}],"wp:attachment":[{"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nua-ux.design\/emily-pryor\/blog\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}