{"id":51,"date":"2023-11-02T10:57:54","date_gmt":"2023-11-02T10:57:54","guid":{"rendered":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/?p=51"},"modified":"2024-05-15T14:43:46","modified_gmt":"2024-05-15T14:43:46","slug":"project-1-web-design","status":"publish","type":"post","link":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/unit-2a\/project-1-web-design\/","title":{"rendered":"Project 3:                    Evaluative Research"},"content":{"rendered":"\n<p>I&#8217;m evaluating two websites TicketMaster and Asos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color has-x-large-font-size\" style=\"margin-top:100px;font-style:normal;font-weight:400;text-transform:uppercase\">User Flows<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.29.34-1-1024x816.png\" alt=\"\" class=\"wp-image-97\" srcset=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.29.34-1-1024x816.png 1024w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.29.34-1-300x239.png 300w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.29.34-1-768x612.png 768w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.29.34-1-1536x1224.png 1536w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.29.34-1.png 1770w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">These are the two users flows I have completed for a website that sells physical products and a website that sells an experience<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"853\" src=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-12.25.14-1024x853.png\" alt=\"\" class=\"wp-image-89\" srcset=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-12.25.14-1024x853.png 1024w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-12.25.14-300x250.png 300w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-12.25.14-768x640.png 768w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-12.25.14-1536x1280.png 1536w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-12.25.14.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">User-flow for buying tickets on TicketMaster<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"1024\" src=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.30.52-526x1024.png\" alt=\"\" class=\"wp-image-98\" style=\"width:647px;height:1260px\" srcset=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.30.52-526x1024.png 526w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.30.52-154x300.png 154w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.30.52-768x1495.png 768w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-13.30.52.png 775w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><figcaption class=\"wp-element-caption\">User flow for Asos which is a website that sells physical products<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color has-x-large-font-size\" style=\"margin-top:100px;margin-right:0;margin-bottom:10px;margin-left:0;font-style:normal;font-weight:400;text-transform:uppercase\">7 Principles Of Design<\/h2>\n\n\n\n<ul>\n<li>Discoverability<\/li>\n\n\n\n<li>Feedback<\/li>\n\n\n\n<li>Conceptual models<\/li>\n\n\n\n<li>Affordances<\/li>\n\n\n\n<li>Signifiers<\/li>\n\n\n\n<li>Mapping<\/li>\n\n\n\n<li>Constraints<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.10.32-1024x543.png\" alt=\"\" class=\"wp-image-101\" srcset=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.10.32-1024x543.png 1024w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.10.32-300x159.png 300w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.10.32-768x407.png 768w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.10.32-1536x815.png 1536w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.10.32-2048x1086.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">I used two different coloured post-it notes to explain and evaluate the screens that use each design principle.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.15.58-1024x441.png\" alt=\"\" class=\"wp-image-103\" style=\"width:868px;height:374px\" srcset=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.15.58-1024x441.png 1024w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.15.58-300x129.png 300w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.15.58-768x330.png 768w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.15.58-1536x661.png 1536w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-14.15.58-2048x881.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color has-x-large-font-size\" style=\"margin-top:100px;font-style:normal;font-weight:400;text-transform:uppercase\">Sitemap<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-21-at-22.52.24-1024x565.png\" alt=\"\" class=\"wp-image-166\" srcset=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-21-at-22.52.24-1024x565.png 1024w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-21-at-22.52.24-300x166.png 300w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-21-at-22.52.24-768x424.png 768w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-21-at-22.52.24-1536x847.png 1536w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-21-at-22.52.24-2048x1130.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-red-color has-text-color has-x-large-font-size\" style=\"margin-top:100px\">HEURISTIC MARKUP<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1024\" src=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-21.27.13-1001x1024.png\" alt=\"\" class=\"wp-image-110\" srcset=\"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-21.27.13-1001x1024.png 1001w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-21.27.13-293x300.png 293w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-21.27.13-768x785.png 768w, https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-09-at-21.27.13.png 1324w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><figcaption class=\"wp-element-caption\">This is the traffic light system that I&#8217;ve completed with green being where I liked a design element, orange where the design is confusing or could do with improvements and red for major issues found on the website. <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m evaluating two websites TicketMaster and Asos. User Flows 7 Principles Of Design Sitemap HEURISTIC MARKUP<\/p>\n","protected":false},"author":1,"featured_media":455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/posts\/51"}],"collection":[{"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":24,"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":456,"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions\/456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/media\/455"}],"wp:attachment":[{"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nua-ux.design\/ellana-skye-evans\/blog\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}